To achieve its mission, California Pork Producers Association will –

• Build consumer trust for California pork producers by promoting and committing to socially responsible and sustainable on-farm management practices.

• Invest in education and research programs for its member stakeholders to enhance sustainability of pork production for the benefit of producers and consumers.

• Provide opportunities for industry stakeholders to enhance marketing opportunities for its members, promote consumer demand for pork, and the California pork industry.

• Engage with allied industry stakeholders to create a collective voice to address the emerging challenges facing animal agriculture.

• Invest in youth educational and leadership programs to cultivate tomorrow’s California pork industry leaders.